T&C

Terms of Business

1. Booking Confirmation Form

1.1. As required by Department of Employment regulations, the Agency’s booking confirmation form, containing the specific terms of the booking, must be completed, agreed, signed and returned by the client to the agency before commencement of the proposed Assignment.

1.2. The failure to sign and/or return the booking confirmation form whilst proceeding with the booking will be deemed to be an acceptance by the client of these terms and conditions and they shall apply to and govern the booking between the Agency and the client.

1.3. Any amendment and/or variations made to the booking confirmation form by the client shall not be valid and binding unless the Agency has agreed to such amendment and/or variation in advance. If the agreement has already been signed prior to the changes, a new booking confirmation form must be created and signed to confirm any such changes to the agreement. 

1.4. The Booking Confirmation Form together with these terms and conditions shall form the agreement between the parties relating to this agreement.

1.5 In the event of any inconsistency or contradiction between these terms and conditions and the booking confirmation form, these terms and conditions shall prevail. 

2. Bookings

2.1. All models and creatives introduced by the Agency to a Client or to its agent must be booked through the Agency unless the model / creative has sent a written resignation to the Agency registered address and has completed the required notice period of their contract.

2.2 It is a statutory requirement that a Booking Confirmation, which contains the terms of the booking and is sent by the Agency to the Client, must be signed and returned by the Client and the Client’s failure to do so may result in the booking being cancelled without notice.

2.3. Any amendments, discrepancies or changes to the Booking Confirmation must be expressly notified to the Agency and a new Booking Confirmation form completed if the previous is already signed by either party. 

2.4. Provisional bookings may at the discretion of the Agency be cancelled if they are not confirmed within 24 hours of the proposed Assignment.

3. Booking fees

3.1. Permitted use: 

Unless agreed otherwise and included in the booking confirmation form, booking fees provide the entitlement and right for the client to use one image via a single published medium for one year from the date of the booking, in the United Kingdom only. In the event no additional usage fees are required then unless otherwise agreed and included on the booking confirmation form, the booking fee applies to UK only usage for a period of 12 months from the date of booking. Booking fees provide an entitlement and permitted rights to use photographs for Web site, E-Marketing, Social Media (Twitter, Facebook, YouTube, Blogs or other social networking or media sites), Editorial, Experimental, Brochure, Direct Mail and Press advertising only. All client required use must be stated to the agency and added to the booking confirmation form before signing. Please note that such permitted use and entitlement is strictly subject to payment in full of all fees owed to the Agency. 

3.2. Daily/hourly rate: 

Standard hourly rates are charged during Monday to Friday between 09:00 and 17:00 or 10:00 and 18:00 excluding bank and public holidays. Any booking which is over 5 hours, will be charged at the day rate. Booking fees are charged by the day, half day or by the hour, with a minimum booking of 2 hours, or on an alternative basis, for example, a set fee for a catwalk show. 

A working day is 8 hours between 09:00 hours and 18:00 hours, and includes a lunch break of half an hour (Shops act 1950). Clients are responsible for all models meals on bookings.

Details will be set out in the booking confirmation form. 

3.3. Overtime: 

Overtime rates apply at any time in excess of any 8-hour period including any time outside 09:00 and17:00 or 10:00 and 18:00, Monday to Friday and on all bookings lasting longer than 8 hours. Overtime rates will be charged as follows: 

3.4. Overtime rates:

3.4.1.    Monday to Friday between 18:00 - 24:00 hours and 00:00 – 09:00 hours and Saturdays between 09:00 - 24:00 hours is charged to the client at one and a half times the standard hourly rate. 

3.4.2.    Work on Sundays and bank/public holidays is charged to the client at double the standard hourly rate. 

3.5. Fitting fees:

 Any time spent by the model for fittings is charged at half the appropriate hourly rate with a minimum charge to the client of £50 per hour. 

3.6. Additional expenses: 

All expenses (including travel) incurred by the Agency on the client’s behalf will be charged to the client and will include an uplift of 12.5% of the total amount of the expenses. 

3.7. Travel expenses:

Any time spent by the model travelling within London to or from a client’s venue will be charged at half the hourly rate. This applies to any travel outside of a five-mile radius of Hyde Park Corner (i.e Chiswick in the west, Golders Green and Highgate Village in the north, Mile End in the east, Streatham Hill and Tooting Beck in the south)

Models from outside of London travelling into London will be charged at 50p per mile or second-class train ticket.

3.8. Location bookings: 

When a location booking is made, the client must provide transport for the model from their home address to the booking location and back again unless agreed otherwise in writing from the agency. If the client fails to provide such transport, then the Agency shall be entitled to re-charge the cost of the transport procured for the model in accordance with section 3.6. If a model on location is prevented from leaving after agreed finish time due to any reason, a minimum of half the daily fee will be charged to and payable by the client. Delays of more than half a day will be billed to the client accordingly.

4. Additional Fees

To be agreed in the booking confirmation form and before any additional usage. 

4.1. Usage:

 Additional fees are payable for the right to use the model's image or reproductions, or adaptations of, or drawings derived from that image, or any other representation of it, either complete or in part whether alone or in conjunction with any wording or other images, photographs, drawings or anticipated purposes other than the initial permitted use, details of which will be set out in the booking confirmation form, e.g. packs, posters, show cards, record covers, swing tickets etc. 

Under no circumstances will each additional usage fee be less than the model's advertising day rate as determined by the Agency unless determined otherwise by the Agency in its absolute discretion. 

4.2. Territory:

Additional fees are also payable for the right to use the model's image or reproductions etc, as set out in section 4.1 above for all known or anticipated territories other than the United Kingdom. Unless otherwise agreed the additional fees cover the right to use one image for one year or one season (as determined by the Agency at the date of booking) from the date of booking, in the territory or territories agreed and stipulated on the booking confirmation form. 

4.3. Other services: 

Additional fees are also payable for other services to be supplied by the model, for example, personal appearances for PR purposes and posting images on the talent’s own social accounts and media feeds. Fees for such services will be negotiated on a case-by-case basis. The client shall only be permitted to shoot behind the scenes footage on the basis of an agreement in writing in advance and payment of an additional fee agreed pursuant to this section 4.3. and subject to compliance with section 12.1.

4.4 Mixed Agency Fee:

The Agency reserves the right to match third party agency fees where models from another agency are doing similar work on an assignment but are paid higher rates either hourly or for the usage fees.

5. Agency Fees

5.1. Agency fee:

Both the Agency fees and talent disbursement will be invoiced by the Agency, unless otherwise agreed at the time of booking. The talent disbursement is 64% and the Agency fee is 36% of the invoice total. The invoice total includes all model fees including without limitation hourly, daily and overtime fees, all fees for the right to use images/media and all fees negotiated for any other service to be supplied by the model. 

5.2. Fee negotiation:

All fees should only be discussed with the agency and no negotiation made directly with the model(s).

5.3. Equity contract TV commercials in the United Kingdom:

The fee negotiated by the Agency is the model’s fee from which an agency commission will be deducted at 23% of the invoice total.

6. Invoicing

6.1. On all invoices, payment is required to be made by the client within 30 days of the date of the invoice. In all cases, the person booking the model is the client, who will be invoiced and solely responsible for payment, unless otherwise agreed in writing at the time of booking. 

6.2. If the client is not the individual responsible for paying the invoice the ‘ultimate client’ must also sign the agencies booking confirmation form in agreement.

6.3. The Agency reserves the right in its discretion to invoice the 'ultimate client', (eg. designer/manufacturer/owner of the product in question). For example, this may be done if the client is booking on behalf of the ‘ultimate client’, in which case the client and the ‘ultimate client’ are jointly and severallyliable to pay all of the fees and settle the invoice accordingly. 

6.4. All fees for usage are for the right to use the model's image and, once agreed, are payable whether or not the right is exercised. Unless the Agency specifically agrees otherwise, in writing, no usage for the model's image is permitted until payment is made in full. The agency reserves the right to alter payment terms if it deems appropriate, prior to booking. 

6.5. If the client fails to pay in full on the due date any amount which is payable to the Agency, without prejudice to any other right or remedy of the Agency, the amount outstanding shall bear interest both before and after any judgement at three per cent over HSBC Bank plc base rate from time to time from the due date until, up to and including the date that payment is made in full and such interest shall be compounded and accrued on a daily basis.

7. Value added tax

7.1.  All sums payable under these terms and conditions are exclusive of VAT and any other similar or equivalent taxes or duties which shall be payable in full without set off by the client. 

7.2. VAT will be added to all invoices unless the client expresses clearly on the booking confirmation form that they are not required to pay VAT and the reasons why.

8. Exclusivity

8.1. Unless agreed otherwise the model is supplied to the client by the Agency on a non-exclusive basis and the model shall be free to provide similar and/or competing services to any third party and/or competing product or brand of the client. 

8.2. An additional fee will need to be agreed when the use of the model's image or the service to be supplied by a model in relation to a product is required on an exclusive or semi-exclusive (for example sector specific exclusivity) basis which precludes supplying services or allowing the use of the model's image for competing and/or particular sector of products or within a particular territory. 

8.3. A model can supply services to and allow use of the model's image by any competitor unless such an exclusivity fee is negotiated and paid by the client. It is the client's responsibility to carry out any research and check whether the model supplied has undertaken or is booked to undertake any conflicting work.

9. Cancellations

9.1. In the event of the cancellation of a booking by the Client after a booking confirmation form is signed and within 24 hours of the booking call time, the agency holds the right to charge the full booking fee to the client. This will be charged and payable by the client unless the same model is booked for the same conditions within 24 hours of the cancellation in which case the agency holds the right for half the booking fee to be charged and payable by the client. 

9.2. In the event of the cancellation of a booking by the Client outside 24 hours of the booking call time but within 48 hours of the booking call time, the agency holds the right for half the booking fee to be charged and payable by the client. 

9.3. The full booking fee will be charged and payable by the client for bookings of more than three days duration, within a period equal to or less than the length of the booking. Saturdays, Sundays and bank/public holidays are excluded for the purpose of determining the cancellation notice period. 

9.4. Should the Agency want to cancel a booking then it shall use reasonable endeavours to provide the client with reasonable notice, take steps to offer to the client a suitable replacement and/or substitute and take such other reasonable steps as are reasonably practicable to mitigate against such cancellation. 

9.5. In any event the Agency shall be entitled to cancel a booking at any time and for any reason prior to the booking date without liability to the client and the client will procure the necessary insurance cover to protect against such cancellation and any associated liability.

10. Weather related cancellations

10.1. On the first occasion of cancellation the agency holds the right to charge half the booking fee. This fee is charged and payable by the client unless the client fails to cancel in time to prevent the model's attendance in which case the full booking fee is charged and payable by the client. 

10.2. On the occasion of the second cancellation and any subsequent cancellations the full booking fee is charged and payable by the client.

11. Meals

11.1. Clients are responsible for the provision of all meals and beverage requirements of the models (taking into account dietary requirements) whilst the models are providing services to the client on all bookings.

12. Model care and safety

12.1. The clients shall ensure that the model is treated with respect and professionalism and that the client takes all steps necessary to ensure that the safety, health and wellbeing of the model is protected and maintained at all times. 

Such steps shall include without limitation: 

·     Ensuring that the venue for the provision of the services and the working conditions are safe and secure and allow the model to provide the services in compliance with all health and safety standards, regulations, codes and laws.

·     Allowing the model to take suitable and regular rest periods, to ensure the model is able to maintain suitable amounts of rest and refreshment whilst delivering the services.

·     Providing adequate levels of insurance cover to safeguard the health and safety and future earnings of the model whilst the model is delivering the services and travelling to and from the client’s venue as if he/she were an employee of the client.

·     Ensuring that all of the people and organisations which are engaged by the client in relation to the delivery of the services are suitably qualified, experienced and professional. 

·     Ensuring that no one imposes upon the model any action or activity which is either dangerous, degrading, unprofessional or demeaning to the model.

·     Provide the model with an appropriate changing and dressing area to ensure that the model can prepare for the provision of the services and also maintains his/her privacy. 

13. Warranties

The client warrants and represents to the Agency that: 

13.1. It has full capacity to enter into these terms and conditions and perform its obligations under these terms and conditions; 

13.2. The booking form is executed by a duly authorised representative of the client; 

13.3. It will take all steps necessary to ensure that the model is protected and treated in accordance with all applicable laws, good industry practice and section 12 above; 

13.4. It has all necessary permits, licences and consents to enter into and to perform its obligations under these terms and conditions and such obligations shall be performed in compliance with all applicable laws, enactments, orders, regulations, and other similar instruments;

13.5. It will promptly disclose to the Agency in writing all necessary information (including without limitation the location and length of the shoot and requirements for any foreign travel) and details relating to the provision of the services to enable the Agency to ensure that the model is suitably prepared and able to perform the services.

14. Fashion shows

14.1. Catwalk bookings provide the client with the right to make use of a model's services on the catwalk for the specified show and the right to allow photographers to be present to take photographs and videos of the show on the basis that all such material (or reproductions etc. as set out in section 4.1 above) is exploited for reporting purposes only. 

14.2. The client is responsible for ensuring that all photographers present are aware of this condition and the client will procure that they abide by these conditions. If any other usage is required, it must be negotiated and agreed with the Agency at the time of the booking.

15. Music videos and promotional films

15.1. All fees will be negotiated, structured and paid by the client on a case-by-case basis. In normal circumstances there will be a fee for the shoot plus an additional buyout fee payable by the client. 

15.2. If not booking direct, the client (usually the music company) will be invoiced by the Agency as the ‘ultimate client’ (see section 6.2 and 6.3).

16. Test and experimental photography

16.1. When the Agency agrees to allow a photographer to take test or experimental photography the photographer is not entitled to use, or allow others to use, test and/or experimental photographs or test commercials for commercial purposes unless specific arrangements have been made before the photographic session.

17. Intellectual property rights

17.1. The photographer and/or the client and anyone obtaining rights from or through the photographer/client is not entitled to use any images for any usage beyond that agreed or permitted under sections 4.1. / 4.2. / 5.2. / 5.3. / 8.2.

17.2. The client will procure that the photographer/client agrees to restrict the use and exploitation of the copyright content of the photograph or any other intellectual property rights. If the client is not the photographer, the client is to draw all these terms and conditions (1-23) to the attention of the photographer and procure his agreement to them before the shoot commences. 

17.3. All rights not expressly granted to the client under these terms and conditions are hereby reserved to the Agency and/or the model as appropriate. In particular, the client acknowledges and agrees that the Agency is the owner or licence holder of all commercial rights and intellectual property rights relating to the model and the Agency and the client shall not be entitled to exploit or enter into any commercial or other agreement to exploit any rights relating to the model or the Agency other than the rights specifically granted to the client under these terms and conditions and the booking confirmation form.

18. Liability and insurance

18.1. No party excludes or limits its liability under these terms and conditions for: 

·     Death or personal injury caused by its negligence;

·     Fraudulent misrepresentation; or

·     Any other type of liability which cannot by law be excluded or limited. 

18.2. Subject to section 17.1., the Agency limits its liability under these terms and conditions, whether such liability arises in contract, or otherwise, so that the maximum liability of the Agency for all claims under these terms and conditions shall be limited to and shall not in aggregate exceed the total amount of the fees paid or payable to the Agency.

18.3. The Agency shall not be liable for:

·     Loss of business, use, profit, anticipated profit, contracts, revenues, goodwill or anticipated savings.

·     Product recall costs. 

·     Failure by the model to attend a booking for whatever reason. 

·     Damage to the client’s reputation.

·     Consequential, special or indirect loss or damage, even if the Agency has been advised of the possibility of such loss or damage.

18.4. The client shall affect and maintain (and shall require its ‘ultimate client’, if any, to maintain) throughout the continuance of this terms and condition insurance policies which provide appropriate coverage adequate enough to cover all liabilities and risks of the client that may arise under these terms and conditions. 

18.5. Such insurance policies shall include without limitation: 

·     Cancellation insurance to protect against the potential liabilities which the Agency and the client may incur as a consequence of the provisions of sections 8 and 9. 

·     Insurance to protect the model and the Agency should any damage, injury or loss be caused whilst the model is providing services to the client.

·     Travel insurance to cover the activities of the models whilst travelling to and from the location of the services.

19. Contract and authority

19.1. All matters relating to the use of the model's image, any other services supplied by the model and all fees must be negotiated and agreed only with the Agency. 

19.2. The client shall not attempt to negotiate, nor allow others to negotiate, with the models directly. 

19.3. If the client or the photographer or any other person on their behalf or connected with them obtains the model's signature on any document or the model's purported verbal agreement to anything, that will not be binding on the model or the Agency unless and until it is agreed in writing by the Agency (such agreement to be determined in the Agency’s absolute discretion).

20. Complaints and disclaimer
20.1. Any cause for complaint must be reported to the Agency by the client as soon as it arises. 

20.2. Complaints cannot be considered and/or dealt with effectively after the services have been delivered. 

20.3. Whilst the Agency will use reasonable endeavours to ensure that the models provide a satisfactory and efficient service to clients, as the agent, the Agency cannot be held responsible for a model's conduct or behaviour whilst delivering the services and in this regard the Agency shall not be held liable for any costs, expenses or losses suffered as a consequence of the behaviour or conduct of any model.

21. Force Majeure

The Agency shall not be liable to the client for any delay in performing or failure to perform any of its obligations under these terms and conditions which is due to any cause beyond its control and which is unknown to, and cannot reasonably be anticipated by the Agency including without limitation fire, floor or catastrophe, acts of God, insurrection, workforce action, war or riots, (an "Event of Force Majeure") and the Agency’s obligations under these terms and conditions shall be suspended for so long as the Event of Force Majeure continues and to the extent that it is so delayed.

22. Interpretation of terms and conditions

22.1. For the purpose of the relationship between the client and the Agency the client acknowledges, accepts and agrees that the Agency is the supplier of services which shall be strictly and exclusively governed by these terms and conditions. 

22.2. These terms and conditions apply to every offer, quotation, acceptance, purchase order, confirmation order, specification and/or contract for the sale and supply of services or goods (including services ancillary thereto) by the Agency and supersede any other terms of the client and take precedence over and override and exclude any other terms stipulated or incorporated or referred to by the client whether in the booking confirmation form or in any negotiations and any course of dealing established between the Agency and the client. 

22.2. The client acknowledges that there are no representations, statements or promises made or given by or on behalf of the Agency outside these terms and conditions which have induced the client to enter into these terms and conditions (which expression shall include any contract of which these terms and conditions form part).

22.3. If there is any conflict between any of these terms and conditions and the booking confirmation form, then the terms of these terms and conditions shall prevail without detriment to the remaining unaffected terms of booking confirmation form. 

22.4. The booking confirmation forms part of these terms and conditions and shall have effect as if set out in full in the body of these terms and conditions. Any reference to these terms and conditions includes the booking confirmation form. 

22.5. For the purpose of these terms and conditions the words "agreed", subject to section 1, means agreed in writing in the booking confirmation form and signed by duly authorised representatives of both the Agency and the client.

23. General

23.1. If any of the terms, conditions or provisions of these terms and conditions or the booking confirmation are determined by any competent authority to be invalid, unlawful or unenforceable to any extent, such term, condition or provision will to that extent, be severed from the remaining terms, conditions and provisions which will continue to be valid to the fullest extent permitted by law. 

23.2. Any termination of all or part of these terms and conditions shall not affect the coming into force or the continuance in force of any provision of these terms and conditions which is expressly or by implication intended to come into force or continue in force on or after such termination. 

23.3. Except as otherwise expressly provided in these terms and conditions, all representations, warranties, undertakings, agreements, covenants, indemnities and obligations made or given or entered into by the client and the ultimate client under these terms and conditions are assumed by them jointly and severally. 

23.4. Nothing in these terms and conditions shall render any party a partner or agent of the other. Except as expressly permitted by these terms and conditions, nothing shall allow a party to purport to undertake any obligation on behalf of the other nor expose the other party to any liability nor pledge or purport to pledge the other's credit. 

23.5. No failure to exercise and no delay in exercising on the part of either party of any right, power or privileged under these terms and conditions shall operate as a waiver of it. Nor shall any single or partial exercise of any right, power or privilege preclude the enforcement of any other right, power or privilege. Nor shall the waiver of any breach of a provision be taken or held to be a waiver of the provision itself. For a waiver to be effective it must be made in writing, except as and to the extent expressly otherwise specified in these terms and conditions, the rights and remedies contained in these terms and conditions are cumulative and are not exclusive of any rights or remedies provided by law or elsewhere in these terms and conditions. 

23.6. The parties agree to keep, and to instruct its agents, employees, advisers and sub-contractors with knowledge hereof to keep these terms and conditions strictly private and confidential and not to disclose any details relating to the same, subject to disclosure in the following circumstances,

·      To enable enforcement of the party’s rights under these terms and conditions.

·      With the prior written consent of the other party as required by any applicable law

23.7. These terms and conditions and the booking form constitute the entire agreement between the parties and supersede any previous agreement or arrangement between the parties relating to the subject matter of these terms and conditions. No variation or amendment to the terms of these terms and conditions shall be valid and binding unless in writing and signed by an authorised representative of each party. 

23.8. Except where these terms and conditions expressly provides otherwise, a person who is not a party to these terms and conditions has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these terms and conditions but this does not affect any right or remedy of a third party which exists or is available apart from under that Act. 

23.9. The client acknowledges, accepts and agrees that the Agency has entered into these terms and conditions for the benefit of itself and the model and accordingly the model shall be entitled to enforce these terms and conditions as if he/she were a party to these terms and conditions. 

23.10. The parties agree that these terms and conditions and its provisions will be governed by and construed in accordance with English Law.

24. Data Protection & Privacy Policy:

24.1. Important Models fully complies with GDPR and is committed to ensuring that any data collected is secure and protected against unauthorised or unlawful processing, accidental loss, destruction and damage. In order to prevent unauthorised access or disclosure, suitable physical, technical and managerial procedures have been put in place to safeguard and secure the information collected.

The Company Privacy Policy is displayed on the website and this includes the Cookie Policy. This sets out what data Important Models collects, how it is used and how it is stored. Acceptance of these terms and conditions constitute acceptance of our Privacy Policy.

On occasion Important Models will need to disclose personal data of its models to a Client in order to fulfil a contract. In these instances, the Client agrees to comply with GDPR and ensure it has implemented appropriate and effective technical and organisational measures to protect such data against unlawful or unauthorised processing and accidental loss or damage. Under no circumstances shall the Client share this information with any third party or make use of this information for anything at all other than to fulfil the specified contract. The Client shall permanently erase all data once the use has been appropriated.

For the purpose of having contact numbers on call sheets, the agency office and/or emergency mobile number should be the only number(s) displayed. The emergency mobile number is answered 24 hours a day.